A manufacturers perspective of BIM

Natalie Nilsson - 2014-07-18

This week at the Building Centre in London the event titled; ”Making BIM work for Construction Product Manufacturers” was jointly hosted by BRE and BuildingSMART. This conference was the coming together of some of the most prolific and knowledgable experts within the worldwide BIM field. The audience were a mix of UK based manufacturers, contractors and BIM consultants discussing and debating the subject.

The headlines at the event was the BIM adoption within the UK and how this would affect the construction product manufacturers, as they will need to make their products easily available to architects/designers and contractors via BIM libraries.

Chris Witte, Marketing Director (Northern Europe) of Knauf Insulation made a presentation based on the manufacturer´s side of BIM and how object creation is helping them achieve the current requirements of the construction industry.

During the presentation Chris presented key aspects of working with their BIM object partner BIMobject®. Chris presented the current objects which have been created by the BIMobject development team and a video on how they are incorporated into a BIM authoring tool. Chris continued to present on how BIMobject’s hosting portal and BIManalytics™ Pro will help Knauf’s marketing and sales department to penetrate specifiers/designers early in the design process which he firmly believes will not only increase sales but give his teams the ability to upsell the products which they make

- BIMobject is very pleased to provide great BIM objects to our 47 000 user, from one of the world largest manufacturer of insulation products. Knauf Insulation has started their BIM journey and we are looking forward to continue this successful cooperation, says Alexander Steen, Nordic Business Manager of BIMobject.

-This is an exciting time for the Construction industry as we digitize our sector, and bring it into the 21st century. BIMobject have strong in-house technical capability, a marketing orientation that understands their customers’ needs and some potentially step-changing innovative thinking that product manufacturers can benefit from.”, says Chris Witte, Marketing Director (Northern Europe), Knauf Insulation.

Knauf Insulations´ BIM objects will be available at BIMobject® portal later this summer.

Knauf Insulation:

With 30 years of experience in the insulation industry, Knauf Insulation represents one of the fastest growing and most respected names in insulation worldwide. Established in 1932, Knauf is a family-owned multi-national manufacturer of buildings materials and construction systems. Knauf is originally a producer of conventional gypsum materials, now delivering systems and complete solutions for buildings worldwide.


BIMobject® is a game changer for the construction industry worldwide with its cloud based Portal offering development, maintenance and syndication of digital replicas – BIM objects – of manufactured building and interior products.

The marketing and pre-sales services associated with the Portal are channelled and integrated, through specialised software, into CAD/BIM applications to create a business-to-business communication across the globe.

Manufacturers use BIMobject® to promote and deliver their products directly into BIM processes enabling their products to be selected and generate a real improvement in sales.

BIMobject® - Winner of the Red Herring Europe Top 100 Award 2013, Winner of the 2013 Red Herring 100 Global Award and Winner of the IAIR EUROPEAN AWARDS 2013!

BIMobject AB - a public company listed on NASDAQ OMX First North: Share Ticker: BIM

Certified Advisor: Sedermera Fondkommission

This is an English version of a press release communicated by BIMobject®. In any case of doubt or possible differences regarding the different versions it is the Swedish version that shall apply.


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