Bike Fixation was borne from real-world necessity. During a bachelor party pub crawl in 2009, our founders were riding their bikes on a Saturday evening around 7 PM. One of the participants got a flat but no one had a patch kit or a tube in that size, and no bike shops were open. That experience demonstrated how much infrastructure is in place for cars but not for cyclists - we saw this as an opportunity.
Our vision then was to enable everyone to maintain their bikes and make small repairs themselves, and to be able to install the parts they buy from us whenever needed. We designed our products to make that vision a reality.