Successful supplier seminar might just turn into a BIMobject Tour!
Yesterday, BIMobject invited manufacturers to the headquarters for a seminar centred on the opportunities to develop, maintain, publish and meet market requirements for BIM. Manufacturer representatives from southern Sweden such as Fagerhult, Balco and Ballingslöv joined the seminar.
The visitors got to listen to representatives from the Swedish construction company PEAB and the door manufacturer Swedoor Jeld-Wen talk about best practices when it comes to running effective digital marketing which ensures that manufactured products become first choice in the design process.
The seminar touched upon the power of inbound marketing, challenges that the construction industry is facing through digitalisation and how to best meet them, as well as how BIM objects enable new business opportunities and increase sales in new regions and large international markets.
“Creating a common meeting ground for manufacturers and representatives from the construction industry is an important task for us and it creates a unique opportunity to understand the challenges of the digital revolution in the building industry. It also helps manufacturers understand how to meet requirements. Today, we realised that these types of seminars are very helpful in the cooperation between manufacturing and construction companies. This is one of many supplier seminars to come, we will as soon as possible start touring Scandinavia, in light of the overwhelming response.” says Magnus Karlsson, Business Developer at BIMobject.