Spectacular Full HD pictures with Advanced Reality Creation
Advanced SXRD® panel technology is teamed with Advanced Reality Creation — Sony's Super Resolution processing technology that refines subtle details, colors and textures. You'll see the difference with crisp, sharp Full HD pictures that take you closer than ever to the original 1080p source.
High brightness and high contrast ratio
With an impressive 1,800 lumens brightness and high contrast ratio, Full HD images are clear and with bright highlights and rich, deep blacks — even in well-lit rooms.
Smooth, fluid on-screen action
Coupled with the panel's super-fast response rate, Motionflow™ technology means you’ll see every detail with minimal blur — no matter how fast the action.
Up to 6000 hour3 rated lamp operating life (in Low mode) means simpler maintenance, with fewer lamp swaps and reduced running costs.